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Pharmaceutical companies dream of runaway success: drugs that immediately create sales of more than $1 billion. But developing and marketing such particular drugs has become so costly that only the largest pharmaceutical companies can afford to do so. Now that U.S. Food and Drug Administration has approved over-the-counter sales of the allergy drug Zyrtec, according to the McNeil Consumer Healthcare, which sells nonprescription Zyrtec. Zyrtec is the brand name of cetirizine and approved to ease allergy-related sneezing, watery eyes, and runny nose, as well as itching due to irritation. Zyrtec's most common side effects include tiredness, drowsiness, and dry mouth.read more
The issue of choosing either one of the alternatives- value-enhancement concept of lower price to gain share in very complicated for the management of Zucamor. From my opinion, the answer to this question mostly lies in the structure of Zucamor's customers. As long as there are more customers who value quality the most, they would rather explore the option of value-enhancement.read more
The target market for Zipcar comprises mainly of the people who live in the urban areas, as this place has a greater number of people who had a restricted requirement to drive and were fed up with the expenses associated with parking; they were the number one target for Zipcar. The college students in particular would be taking a shine to this convenient and modern means of transportation. The constraint for this market is that the college going students can't afford such high cost associated with Zipcar service and would rather take other alternative means of transportation. I feel that Zipcar can also expand its market to the executives and working class. As these people have money they will be more willing to pay even high cost to attain the convenience offered by the car sharing services.read more
There are a number of business entities which are involved in the manufacture of food substance products in the United States of America, and they all seek to establish a better competitive advantage, by of attracting and retaining a high number of customers for their products. This research paper will focus on Ziegenfelder Company, which is involved in the manufacture of ice cream and other related products.
This is a private company started at around 1992 in the business of manufacturing and selling food substances, which are described as ice cream packs which are molded to sticks making them attractive to their customers in the United States of America. Ziegenfelder Company is located at a place called Wheeling in the United States of America. The company has the potential of making around 2 million twin popsicles in a single year, where its range of products include frozen ice novelties, eggs and milk as well as dairy products and egg substitutes. The annual sales from its popsicles are estimated at around 4 million, while in a single day with it's around 20 employees it make up to 15,000 popsicles (Cahners Business Information, 2003).
As a high-level manager tasked with the responsibility of deciding whether the company should start manufacturing shoes in Indonesia, I would use this opportunity to enhance the company's image and at the same time, increase its profit margins. To do this, I wouldn't pay women shoemakers $40 per month. Instead, I would propose to the company to pay the local workers $120 per month, twice the minimum wage set for workers in Indonesia and better than the currently highest salary paid by an employer. This monthly compensation is a win-win decision for the company on top of benefiting the local workers. By paying twice the minimum wage, the company will:read more
There are four types of international business strategies, namely; International Strategy, Multi-domestic Strategy, Global Strategy and Transnational Strategy. According to the article, the strategy that Zara Fashion follows is the Global Strategy.read more
October 9, 2006 - Google, Inc. has just confirmed that they will be acquiring YouTube, currently one of the fastest growing internet companies for as little as $1.65 billion in stocks. The announcement has stirred the internet community as the largest online video sharing community merges with Google’s funds and expertise in providing web users with top-of-the-line virtual experience. According to Eric Schmidt, Chief Executive Officer of Google, "[YouTube and Google] are natural partners to offer a compelling media entertainment service to users, content owners and advertisers ("Google to Acquire YouTube for $1.65 Billion in Stock",)." Similarly, YouTube CEO and co-founder, Chad Hurley said in a statement that "[the internet community] can benefit from its global reach and technology leadership to deliver a more comprehensive entertainment experience for [the] users… ("Google To Acquire YouTube for $1.65 Billion in Stock, 2006", )"read more
'Every marketing dollar you spend should bring in more than 1 dollar in return', saysStevens in his blunt-titled book, Your Marketing Sucks. The author, Mark Stevens, who is anentrepreneur and CEO of MSCO Inc., argues that most companies don't have a clue aboutgood marketing. According to Stevens, most marketing amount to 'throwing thousand-dollarbills out the window'. That if the money spent on marketing is not bringing in money, thenthe marketing sucks. When an ad agency starts bragging about Clio Awards received, Stevenswrites, fire them. They should be in the business world to create attractive ads and logos thatwill generate sale out of the marketing activity. Stevens drives out that knowing the best wayto achieve the company's overall objective, is the work of an Extreme Marketer. An ExtremeMarketer is someone who gets a return of investment from her extreme marketing activities.read more
Being students, all we've ever wanted after school is to have a stable job – something that is related to our specialization and to the degree that we have taken in college. As for me, after my education, I would like to put up a restaurant.read more
The case which involves a decision towards my boss buying out cars for the entire staff, apart from the objection of the company supervisor, the cars happen to be a Volvo. The decision-making criteria involved in the case used mainly heuristics principles that are detrimental in the processing and the implementation of the outcome of the car purchase made.read more
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