The paper addresses the issue of branding policy within the Air Force (AF) Operating Instruction. The purpose of the paper is to create an interim change to address the issue and to create a relevant policy for the protection of the AF logo.
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The importance of the issue is justified by the fact, that logo and brand are the integral components of the AF intellectual property. Not only intellectual property should be protected; a branding policy should be designed so that the use, protection and changes of the logo and brand are aligned with the provisions within the intellectual property legal framework. Ultimately, as long as the AF logo is associated with the AF positive image, branding policy is crucial to support this image and make it work for the benefit of the whole AF.
The fact that AF Operating Instruction does not contain any relevant information about branding policies is a serious problem. The current situation, when the logo and the brand are directly associated with the quality and the level of services, requires immediate response to the discussed issue. As a result, interim change is the best means to highlight the changes which should be made to AF Operating Instruction, regarding its branding policy.
Interim Change One to AF Operating Instruction
The interim change has been aimed at including the changes regarding the AF branding policy into the AF Operating Instruction. As long as the problem has to be addressed immediately, the interim change message relates to the time period, within which the suggested changes should take place. In any case, the interim change remains valid until such changes are incorporated.
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