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Other than emotions, colors associated with language are also prominent in early studies. This includes a person's preference and manner of naming that color in accordance to his/her culture. For example is the color white, it substantiates a meaning for Asians delivering purity, cleanness, beautiful, cheer, gentle, and natural. Researchers instilled this as influence coming from geographical and cultural proximity. The meaning of white may be different in Western culture. Colors associated with gender and age implies another thought.
For children, colors applied to pictures signify realism while pictures with no color do not imply any interest to most children. However, children are similar to adults because they can also give meanings to each color they use such as orange, blue, and yellow for happy emotions while brown, black, and red stated otherwise. Significantly, in one study, children had positive responses with brighter colors such as white, pink, yellow, red, orange, and purple. These positive responses include happiness, excitement, and relaxation. On the other hand, negative responses on darker colors such as black, brown, and gray signified boredom, anxiety, and sadness (Manav, 2006, p. 144).
Another study used hues and saturation for indicating a person's emotion. This comprised of college students using the color green and yellow-green. For the former, responses that are more positive are present compared to the latter. This implied that not only do colors are important in providing interpretations of one color but also its intensity. Finally, color palettes and models also contributed to meanings of colors in accordance with an individual's culture. This comprised of tense-relaxed and like-dislike scales. The results offered by Chinese and British participants were significant, as they implied cross-cultural expression among their choice of colors. It signified a little difference in hue and saturation while a bigger discrepancy in value (Manav, p. 145).
In this experiment, colors' saturation is the protagonist in determining a uniformity of answers among adults. This experiment will interpret what most adults think of in terms of color intensity when applied to their taste. Significantly, other factors are considered in this test such as age and the procedure. Strictly, the overlapping procedure is applied to maintain the uniqueness and consistency of their answers. This was to enable accuracy on the experiment. Moreover, each participant were to agree or disagree in little amount. The theme was primarily to associate three colors, mostly belonging to the high saturation group, to emotions. This will identify if the uniformity of interpretation was present among adults and if their perception among colors was significant regardless of culture.
Primarily, the color test employed in this experiment aims to interpret emotions, specifically boredom and anxiety. Using low and high saturation colors, each participant expressed their feelings by divulging words to each color. Majority of the participants were Hispanics, second are whites. There was a control and experiment group. The experiment was concentrating in overlapping colors such as the participant's group that is control or experiment group, and the low and high saturation colors employed for them to answer. This overlapping procedure was to maintain the uniqueness of emotions expressed by each participant. Moreover, overlapping colors would produce the consistency needed by the group in this experiment. Significantly, between the low and high saturation, the former has the most number of participants accounting for green and blue. Green represented anxiety and blue represented boredom.
Next, the goal of falsifying their goals upon initially representing the experiment was to make participants obedient and clear on their emotions. Similarly, the task of employing the test on a white background would discharge detailed results in a consistent series. Inevitably, this proposes human emotion to change abruptly when encourage by an alteration of surroundings. In line with these procedures is the constancy maintained when providing the test questions. Priming questions were on top of test questions in order to provoke anxiety then structured by the test questions. After completing the experiment, participants are given the chance to ask questions, which will eventually lead them to the experiment's true goals. This sort of falsification at first is to blind them so participants would remain consistent. Meanwhile, the intention of constancy is to keep emotions intact throughout the procedure.
To enable simplicity, scoring methods were to score truthfulness or not. Hence, an agreement method was utilized. This was to urge again, consistency throughout the procedure. Emotions change easily with surroundings, the way questions are asked and people's manner of directive. Hence, analysis and derivation was simple and accurate for the experiment to be reliable. The most interesting result transpired in low saturation and high saturation green. Evidences found on percentages of independent variables comparing the two are proofs to this claim; thus supporting the hypothesis for the green low and high saturation. Colors among these participants affected their perception and emotions. With low saturation groups, they intended to participate more because of its milder and more peaceful intent compared to high saturation groups. Relatively, high saturation for blue was highest indicating people were more bored rather than depressed or anxious. Results were consistent and clear for these related emotions.
- Manav, B. (2006). Color-Emotion Associations and Color-References: A Case Study for Residences. Color Research and Application. 32(2). Pp. 144-152.