Result oriented, hands-on advertising and marketing professional with over 15 years of experience in all facets of the industry. Verifiable track record for the successful completion of huge business projects. Thorough knowledge of sales and online advertising through print and electronic media. Uncommon confident negotiator and ability to 'close the deal'. Excellent knowledge of print production processes and their technical requirements. Excellent graphic design skills. Extraordinary graphic software skills with proficiency in InDesign, Photoshop, Illustrator and Acrobat. Uncommon ability to establish and maintain effective working relationships with all levels of staff, community leaders, customers, and co-workers. Deep ability to translate the vision of an organization to design applications. Exceptional ability to work in a highly competitive sales environment. Extensive experience of working in the accounts department. Excellent English and Spanish reading and writing skills. Broad working knowledge of office computer software including Microsoft Word, Excel and PowerPoint. Expertise in: • Business Planning and Development • Strategic Communications • Strategic Marketing • Marketing & Competitive Analysis • Advertising/Graphic Designing • Promotions
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Studio Grafo, Miami, FL 2005–Present Owner / Principal Worked independently to develop advertising and marketing concepts. Provided artistic and graphic expertise in all media. Remained abreast of contemporary design and art direction techniques and technology. Planned, produced, implemented, coordinated, and followed-up on graphic designs for a diverse group of over 30 clients in US and Europe. Monitored and provided constructive suggestions for client's advertising needs. Built lasting relationships with clients as well as providers. Scheduled and managed art work to be submitted to print service providers.
BoConcept / NuConcept, Miami, FL 2003–2005 Customer Service Manager In charge of the sales fulfilling for 4 high-end stores located in the Miami Metro area, exceeding $400,000 worth of monthly sales. Motivated the staff to drive store sales performance. Provided exemplary customer service and ensured that others followed suit. Reduced profitability losses remarkably through excellent customer service. Developed a sales-focused store sales staff and ensured that new staff are thoroughly trained and oriented to company standards. Monitored staff success and coached them to help them achieve company expectations. Contributed to a positive team environment.
Pontucarro.com/ Megadestiny.com, Miami, FL 2002–2003 Marketing Manager / Operations Manager – Administration Supervised and coordinated the activities of sales for a web-based automotive sales outlet, duplicating the number of advertisers in a period of two months. Found out the needs of clients and made them see how Pontucarro.com can meet those needs. Kept on studying the market and industry to identify innovations, competitors and market trends. Developed, Supervised and coordinated the activities of two call centers with over 30 call center executives, accomplishing sales of over $50,000 each month. Supervised the administration and fulfilling of sales through merchant accounts, and handled day-to-day relations with merchant providers.
Herrera De La Sota & Asoc., Venezuela 2000–2001 Marketing Director Created, developed and implemented non-traditional insurance and value added programs to major service companies' customer databases, resulting in over $300,000 in annualized premium. Developed new non-traditional insurance products and communication strategies to be introduced/executed in the Venezuelan market. Changed the corporate image of the firm, from a traditional insurance brokerage firm to an insurance developing and marketing firm.
Seguros Venezuela – AIG, Venezuela 1996–2000 Accident & Health Commercial Manager Performed overall management of Commercial Accident & Health insurance program. Maintained a solid yearly growth of 25% to 35%, increasing number of individual and corporate accounts. Developed a recruiting and training plan for insurance agents, recruiting over 250 agents and generating over $200,000 in annualized premium in a period of 12 months. Responsible for all advertising, marketing and corporate communication aimed to the individual market. Received ALICO's "Best Year to Date Results" award among all South American operations in 1997.
SIFICO, Venezuela 1995–1996 Marketing Assistant – Advertising Created, produced and media-planned the launching TV, Radio and print advertising campaign, resulting in over 50,000 contacts for sales representatives in a 3 month period. Supported the sales process by seeking out potential business opportunities and staying up-to-date on industry information. Served as primary contact for advertising agencies on requests and inquires regarding schedules, invoices, pricing, etc. Maintained advertising providers and media outlet's contracts and files.
The Leo Burnett Co., Caracas, Venezuela 1993-1994 Account Executive Managed Pinturas Montana's Account, the leading paint brand in the Venezuelan market. Oversaw the status of advertising campaigns. Handled budgets and managed campaign costs. Participated in the creative brief and follow-up of the 1994 TV, radio and print advertising campaign, which was recognized as a finalist for the 1994 National Association of Advertisers of Venezuela (ANDA) for Best Advertising Campaign in the Consumer Goods category.
Fischer-Grey Advertising, Caracas, Venezuela 1992-1993 Account Executive Discussed the products, services and advertising requirements of each particular client. Briefed media, creative and research staff, and formulating marketing strategies. Negotiated with clients and agency staff about the details of campaigns. Presented campaign plans to clients for approval or modification. Gained and maintained familiarity with and kept up with changes in the nature of clients' products, business culture and competition. Monitored the effectiveness of campaigns.
July 1991 Universidad Catolica Andres Bello, Caracas, Venezuela School of Economics.
July 1994 Instituto Universitario de Nuevas Profesiones, Caracas, Venezuela TSU Degree in Advertising / Marketing. GPA: 3.5 (4 = A)
April 2005 Florida International University, Miami, Fl Bachelor of Science in Journalism and Mass Communication – Magna cum Laude GPA: 3.89 (4 = A)
AWARDS AND HONORS 1994 National Association of Advertisers of Venezuela (ANDA) for Best Institutional Advertising Campaign created for Hogares Vida Nueva, a non-government entity that educates against the use of drugs and alcohol, and provides rehabilitation programs to addicts. Finalist in 1994's Edition of The New York Festivals in the Health and Hygiene Category for best Institutional/Non-Profit advertising campaign created for Hogares Vida Nueva. FIU School of Journalism and Mass Communication Dean's List Phi Kappa Phi Honor Society Kappa Tau Alpha Honor Society Golden Key International Honour Society
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