Back to all posts Other Essays

Wild Oats

by Expert Jayjay1 | 09 Jun 2017

Wild Oats is an organic natural foods retail company that is dedicated toward providing organic and all natural products as well as provides customers with information to support healthy lifestyles. In 2003, the small health food retailer noted that trends indicated that there would be a boom in the marketplace for organic and all natural food products. In reaction to these trends company officials developed a well capitalized and aggressive plan to become a leader in this newly emerging market.

Need essay sample on

"Wild Oats" topic?

We will write a custom essay sample specifically for you

Proceed

The plan, although well intended, ended in 2007 when major competitor Whole Foods bought out the retailer after the company sunk into debt by approximately $106 million. The company’s main strategy was to open 25 new stores by 2005, (Wild Oats; All Natural Food Market, 2003). “Establishing a nationwide store base provides a platform to expand unique brand presence and awareness, (Wild Oats; All Natural Food Market, p. 21).”
The company planned to utilize its national and regional distributional infrastructure as well as a scalable marketing and advertising campaign to increase consumer awareness and establish a solid repeat customer base. At the time of their report the company was performing strong.

However, tough competition from other health food retailers including Whole Foods, Trader Joes and health food sections in conventional stores such as Kroger and Wal-mart came at a time when the company had invested much money in new stores. In addition the housing market and economy had already begun to decline by 2007. Ultimately, the company took on too many long term projects that restricted their ability to be price competitive at a time when the county was entering tough economic times. Whole Foods, however, had already established themselves well in advance of the economic slump and were able to make the investment and acquire Wild Oats

Reference

  • Wild Oats; All Natural Food Market. (2003). Wild Oat’s Market Investors Event. 
Learn more:
Will There Ever Be A Cashless Society in the United States? NPV and IRR Synposis of Plutarch’s Life

Do You need a paper on this topic?

Order Your Essay
Writer avatar

Dr. Rose PhD

№15 In global rating

173

finished papers

113

customer reviews

100%

success rate

Writer avatar

Prof Solphie

№11 In global rating

2619

finished papers

1817

customer reviews

97%

success rate

Writer avatar

M. Harrys

№7 In global rating

107

finished papers

70

customer reviews

99%

success rate

Writer avatar

Professor Jenn

№2 In global rating

209

finished papers

150

customer reviews

99%

success rate

Writer avatar

Prof Zain Ph.D.

№13 In global rating

138

finished papers

82

customer reviews

99%

success rate

Writer avatar

Prof. Linda.

№8 In global rating

81

finished papers

50

customer reviews

98%

success rate

Writer avatar

Prof. Hudson

№16 In global rating

103

finished papers

75

customer reviews

98%

success rate

Writer avatar

RonnieKip

№17 In global rating

90

finished papers

60

customer reviews

99%

success rate

Writer avatar

Dr. Jaylan

№14 In global rating

228

finished papers

158

customer reviews

99%

success rate

Writer avatar

Tutor Harris

№3 In global rating

219

finished papers

142

customer reviews

99%

success rate

Order your paper now!

I need
My email
By clicking “Continue”, you agree to our terms of service and privacy policy. We’ll occasionally send you promo and account related emails.

EssayLab Reviews

  • Jason (student)

    I asked Essay Lab to write an essay for me and received paper the next day after I ordered it! Thank you!

  • Kimberly (student)

    Awesome WORK! If I ever need to write my essay – I will use only EssayLab!

  • Matt (student)

    These people are lifesavers! Just ask – “write me an essay” and they will start right away!

Support contacts

[email protected]