Distributed Energy Systems have been doing wind turbine design for the past 30 years. They have patented a design named NorthWind 100 wind turbine which is a village-scale wind-turbine designed for distributed generation and isolated grid applications. The turbine is a cost-effective method to meet the energy requirements of smaller rural independent power producers and other such small-scale utilities (DESC p. 1-2)
Brief history of company
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Distributed Energy Systems was formed in 2003 after Northern Power, a company incorporated in the year 1974 acquired Proton Energy established in the year 1996. The acquisition occurred in the month of may and in the month of December the directors and shareholders of both these companies voted for the creation of aa joint company known as Distributed Energy Systems (DESC p. 1-3)
What are the core values?
The core values of Distributed Energy Systems lies in its commitment to produce and provide energy to people requiring reliable environment-friendly produced power at any place (Reuters p. 2)
Number of employees
The company employs about 230 people in all (Google Finance)
Distributed Energy Systems primarily focuses on providing distributed power to various clients for both industrial and commercial purposes. The client list also includes the government who order complete energy systems. The company works on latest technologies like wind turbines, micro-turbines, hydrogen fuel and photovoltaic cells, gas turbines and reciprocating engines. The company uses these technologies to convert energy from various sources like biofuels, natural gas, sunlight, wind etc. into electrical energy. The company has till date installed over 800 systems in 26 countries. In addition to providing systems the company also provides maintenance and overhaul operation services. The products produced are both for stand-alone and grid connected purposes. (Reuters p. 1, 3)
The environmental scan
The environment of Distributed energy system is extremely competitive. There are certain areas of the business that would be directly affected by regulations line natural gas and oil. Apart from these, the other renewable sources of energy should not suffer too much except from the pressure from other oil or natural gas based energy systems producing companies. The political environment and stability would also affect these too areas most adversely, while the other areas may be considered to be relatively safe. While a multi-cultural environment has to be taken into account while designing products, yet the energy requirements and product cost affordability remains essentially the same for many countries. Unless the company wishes to expand in economically very weak countries, the culture should not pose a problem for it.
The technological environment should be very strong if DESC wishes to survive in this business. The company needs a very strong R&D to stay ahead of its competitors and offer innovative solutions to its customers.
The company is positioned between the power equipment manufacturers and the commercial and industrial users, in terms of the supply chain. There have been many new entrants in the business which has led to a very competitive environment. The company competitors in addition to other systems integrators are also the distributors and manufacturers themselves. In addition there are many energy service related companies which it has to compete against like Encorn, PowerLight, GE Power Systems, Invensys etc. (Edgar Online p. 15) Some other competitors are the DTE systems, Plug Power Inc., IDACORP Inc., General Motors, United Technologies Corporation etc. (Google Finance)
The company has an yearly revenue of 44.6 million USD, with an yearly growth of 10.3%. The cost per share value is 0.234 with each share having a book value of 0.971USD (Yahoo Finance)
Distributed energy systems limited has a lot of potential to expand in newer countries. The chief advantage is the wide variety of energy area it operates in which reduces its reliability on a very stable environment related to any particular energy area. However, it would be advisable for the company to do market research related checking the preference and requirement of customers, which would be helpful in designing its marketing strategy.
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