The success of any organization depends on a number of factors key of which include; how well resources are utilized communication process, diversity management as well as how well the company utilizes the resources at its disposal. Of all resources at the disposal of an organization none is as crucial as human resources. In an organization such as a restaurant, communication management is a vital area in determining organizational success. Restaurants are in the hospitality industry, which largely depends on customary relations and public relations for success. Constantly, staff in a restaurant have to effectively communicate with customers since the impressions the staff creates on the clients or patrons goes a long way in determining whether that client will become a loyal customer or leave a dissatisfied customer and therefore the organization will loose out on the opportunity to benefit from customers role in marketing the restaurants products.
There are several types of communications which organizations such as restaurants can utilize so as to effectively ensure business success. While verbal communication skills are important, equally important is the non-verbal communication which employees in an organization use. The way employees in a restaurant speak to clients the way they listen, how they exchange, communiqués determines the satisfaction levels of customers. Communication plays a very important role in that if effectively applied it can lead to a great sense of satisfaction not only to the customers of the restaurant but also to the employees themselves.
Most restaurants employ a significant number of employees to work in customer relation’s related positions as a result; there is a need for team spirit amongst the various employees if functional teams are to be achieved. If team spirit is lacking efficiency is greatly affected and as a result the organization ends up loosing business. For communication to be effective, it needs to be the right content, communicated through the best form of media and aimed at the right destiny.
Organizational diversity within a restaurant is very important for a number of reasons for instance; restaurants unlike most other type of businesses enjoy an unlimited patronage by diverse customers. For instance if a restaurant is located in Miami in a predominately white town, such a restaurant must consider the fact that it cannot restrict visitors such as those from different cultural background and therefore the restaurant must align its internal and external processes to suit a variety of diverse cultures. One way in which an organization can ensure it is tolerant to diversity whether cultural or otherwise diversity is by recruiting employees from different cultural background this is crucial in that when customers patronize a restaurant and they notice diversity they are most likely to be impressed by the diversity in the restaurant.
Dressing code and language used in a restaurant goes a long way in determining how people perceive the restaurant. Food industry is one of the most sensitive industries because it directly touches on hygiene of people. No one wants a restaurant, which is not conducive. The dressing code speaks volume about the organization it can even constitute an important component of the marketing strategy of the organization. In other words a good dressing code is more likely to market an organization as value driven while a less impactful dress is less likely to draw customers into the restaurant. The language used in a restaurant by staff should be professional and official. If it is the case of restaurant or hotel jargon then it has to be applied sensitively considering that some customers may have poorly mastery of the jargon and its overuse is likely to be counterproductive.
Conflicts will always emerge whenever people work as a team in an organization. Restaurants are not an exception and restaurant managers must be well equipped with conflict resolution strategies such as; avoidance, accommodation as well as collaboration strategy. Technology is very central to performance of restaurants considering the fact that where technology is applied appropriately production increases. However, the most significant impact that technology has had on culture is the fact that it has faced out cultural methods of action replacing them with modern techniques.
While for restaurants, communications is very important because it is what customers depend on to learn about the organization an investment firm is quite different in that communication is formal and it is most done during the marketing phase of the selling process. Unlike it is the case with restaurants investment firms put little emphasis on dressing code but definitely investment firms place a lot of importunate to language/jargon. Hospitals on the other hand have strict communication processes laid down on medics’ code of ethics. Equally important to hospitals is the dressing codes as well as jargon. Conflict management skills come in handy when resolving issues between patients and health care providers. Technology has changed the way hospitals functions and has had a positive impact on hospital culture. The communication industry is very wide but communication practices, organizational diversity, dress and language as well as technology are given prominence as they hold the key to the success of the communication firms.
In conclusion, it is evident that communication, organizational diversity, dress and language, conflict management as well technology are important factors in the work place regardless of which industry an organization belongs to.
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- Agocs Carol. 1997. Institutionalized resistance to organizational change.denial, inaction and repression. Journal of business ethics VOL 16 No. 9
- Bashein, Barbara J.M, Lynne Markus and Patricia Riley.1994. Business Reengineering, preconditions for BPR Success and how to prevent failure. Information systems management 11.