Telecommunications Industry “DU” in the UAE

Running Head: TELECOMMUNICATIONS INDUSTRY “DU” IN THE UAE 1
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TELECOMMUNICATIONS INDUSTRY “DU” IN THE UAE

Telecommunication industry “du” in the UAE
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Introduction
Du is the name of Emirates Integrated Telecommunications Company (EITC) based in United Emirates. It was commercially branded with the current in the year 2007. The company is based in United Arab Emirates with the Headquarter found in Al-salam Tower Dubai. Du is owned by Emirates Investment Authority which has 39.50% shares in the company. 20.08% of the shares belong to Mubadala Development Company, 20%n owned by Emirates Communications & Technology Company and 20.92 shares by the public. By 2011, the company had around 4.5 million subscribers enjoying the services of the company. It launched its first mobile telecommunications services in 2007 across the UEA and later reported its results early 2008. By the time, the company had secured around 1.88 million mobile customers in the twelve months duration. Before the company launched its serves in 2006, shareholders had given 20% of its services to IPO. The company sales as per 2012 statistics showed that the company had achieved 10.16 billion in revenues which showed an increase of 14.71% of the revenues on 2011. The company acquired 1,241,251 new customers with a market increase of 48.7% market share by the year 2012. By 2011, the company had increased revenue by 74% which took its overall data by 1.76 billion in revenue by the year 2012footnoteRef:1. The growth of the company was saw it being worth 3.99% with a 55.81 growth in net profit. Today, the company is one of the dominating telecommunications company in United Emirates. 1: Tamimi, Mohammed, Balan Sundarakani, and Prakash Vel. “Study of cold chain logistics implementation strategies: insights from UAE industry.” (2010).

Products and inputs
Du Company has a variety of products and services they offer to its customers across the United Arab Emirates. Its products include mobile and fixed telephony, IPTV and broadband connectivity services to the customers which include individuals, businesses and homes. The company also provides satellite uplink and businesses for Tv broadcasters. The subscribers to the mobile services by the company can be identified by dialing prefix 052 and 055. The launch of mobile services on 2007 which had call tariffs to those by the existing mobile services by the name Etisalat which prevented any chances of direct price communication with the companyfootnoteRef:2. Products by the company include du live, a prepaid plan Pay As You Go which has a WoW recharge card. Other services include du TV+, Emirati card, the TV/Internet/landline Talk, Surf and Watch as well as the TV/Internet dual-play package Talk and surf. The campaigns include the Number Booking Campaign for both businesses and individuals which targeted securing the customers to the company. The company also campaigned for play by the second billing system, prepaid plan’s recharge card service and the mobile TV. The services offer the customers the choice between more credit and more time and even more international recharge option and international calls. The company also has online service portal selfCare services for its customers to be in a position to pay their bills and manage its subscriptions. The company also offers services to businesses which include closed business user group free calling service as well as international calling offer. 2: Sutherland, Ewan. “International mobile roaming in the Arab states.” info 13, no. 2 (2011): 35-52.

Contribution of Du Company to the telecommunication industry
The company has been contributing to the telecommunication industry which has helped individuals as well as businesses in the Middle East. The company has contributed to the communication services by helping the customers access the best tariffs. By providing calling services, the customers have been in a position to use varied calling rates. The customers have also been in a position to call internationally under the calling services provided by the du company. The company has also been a position to provide Internet/TV link to broadcasters which has improved communication in the Middle East. The company has also been in the position to provide the customers with varied calling services by providing their own calling tarifffootnoteRef:3. Mobile penetration in the Middle East has impacted several industries in way they carry out their business and even the way they interact with their customers within or outside their businesses. The mobile service also has helped the customers use of divergent services has enabled them to call at no extra charges. The company through its expanding businesses has been able to contribute employment to the people in the United Arab Emirates. The company has got thousands of employees to its business which has eased the burden of unemployment in the area. Through its investment, the company has been able to contribute to the national income through paying tax to the government. 3: Oghia, Michael J., and Helen Indelicato. “Ruling the Arab internet: an analysis of internet ownership trends of six Arab countries.” Arab Media & Society, available at: www. arabmediasociety. com/articles/downloads/20110531142634 _Oghia. pdf (accessed September 10, 2011) (2010).

The company heads to a bright future in terms of services to its customers as well as contribution to the economy. The company will be far from what it is by the year 2020 which can make it stand in the telecommunications platform worldwide. In the world, the company heads towards a smart future not only to the local economy but also to the world in terms of communications. By the year 2020, the company is believed to have grown to dominate the Middle East in terms of communicationfootnoteRef:4. The company has plans going beyond 2020 which targets to promote the use of the services by the company worldwide. People will be in a position to call internationally with low rates compared to the current rate of calling. By reaching customers outside united emirates, the company will be in a position to bring foreign currency to the country. The company will start new branches at different places in the united emirates which can improve its services to the customers. The company will be in a position to create more and more employment to the united emirates. The company has also contributed to the economy by sponsoring public projects which feed back to the community. The company will also be able to distribute the national income to the united emirates by creating employment to people from different parts of the united emirates. In the telecommunication industry, the company plans to improve the calling services as well as bring new services to the telecommunication industry. The company will be in a position to market the united emirates in the world flat form. 4: Kaddoura, M. “Connecting the Future.” ENRICHING COMMUNICATIONS 2, no. 2 (2008): 17-20

Conclusion
Telecommunication industry “du” in the UAE founded in the united emirates is a telecommunication company provided varied services to the people of united emirates. The company provides fixed connectivity services to broadcasters. It also provides satellite services as well as up/downlink services to its customersfootnoteRef:5. The company has also been in a position to provide mobile calling services after introducing their own calling card. The company has eased the unemployment burden to the Middle East by providing employment to the people. It has also contributed to the national income by paying tax to the government. The future of the company is bright as it plans to reach international markets. 5: Tassabehji, Rola. “E-Commerce in Dubai: realities and impediments.” Electronic Markets 10, no. 2 (2000): 144-145.

Bibliography
Kaddoura, M. “Connecting the Future.” ENRICHING COMMUNICATIONS 2, no. 2 (2008): 17- 20.
Oghia, Michael J., and Helen Indelicato. “Ruling the Arab internet: an analysis of internet ownership trends of six Arab countries.” Arab Media & Society, available at: www. arabmediasociety. com/articles/downloads/20110531142634 _Oghia. pdf (accessed September 10, 2011) (2010).
Sutherland, Ewan. “International mobile roaming in the Arab states.” info 13, no. 2 (2011): 35- 52.
Tamimi, Mohammed, Balan Sundarakani, and Prakash Vel. “Study of cold chain logistics implementation strategies: insights from UAE industry.” (2010).
Tassabehji, Rola. “E-Commerce in Dubai: realities and impediments.” Electronic Markets 10, no. 2 (2000): 144-145.