"The black community doesn't own oil, a natural resource that the world needs. So we don't command power from that standpoint, but we do own our talent and our creativity and our ability to transform popular culture. We've been doing it throughout ...This is our oil."
Professor Todd Boyd
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In his thought-provoking cultural analysis, University of Southern California Critical Studies Professor Todd Boyd traces the rise of black culture into mainstream America through the vehicles of hip-hop and the National Basketball Association. He argues that black culture, especially urban, has emerged from the underbelly of mass society with the newly socially and economically mobile creative and athletic class of young black professionals. This brief essay outlines how Boyd characterizes the re-definition of the American dream through his book, Young, Black, Rich, and Famous: The Rise of the NBA, the Hip-Hop Invasion and the Transformation of American Culture.
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