Today’s manager often wishes for more information when the time comes to make a decision. If the need for action is immediate, the decision will be made on the basis of whatever information is at hand, scant though it may be. To the extent that the data are gathered systematically, in accord of openness to a variety of customers, the process realistically may be called research.
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Research is the systematic, empirical study of phenomena. Research methodology involves the investigation of problems through the application of a variety of techniques of data gathering in the context of a variety of plans for gathering data known as research designs.
From the point of view of the manager, it is useful to define three separate, if overlapping, functions of research. These are: To provide information to assist in planning and day-to-day management decision making. Employee surveys, marketing research, and labor market forecasting are among the tools used for this purpose. To evaluate existing programs. Evaluations of training efforts, community action programs, and the like, fall under this heading. To provide technical knowledge. This may involve contributions from basic research in various disciplines, such as biology, metallurgy, or the social sciences.
Most research involves an empirical search for answers to a question or a series of questions. Questions in the form of predictions are said to be hypotheses. Theory is more typically a source of research questions in an academic setting, while practical problems more often provide the force for research in organizations.
Manager’s decision in doing a research is empirical. However, this involves a lot of factors to consider. This includes evaluation of research purpose and advantage.
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