Business Essays

108 posts


Pharmaceutical companies dream of runaway success: drugs that immediately create sales of more than $1 billion. But developing and marketing such particular drugs has become so costly that only the largest pharmaceutical companies can afford to do so. Now that U.S. Food and Drug Administration has approved over-the-counter sales of the allergy drug Zyrtec, according to the McNeil Consumer Healthcare, which sells nonprescription Zyrtec. Zyrtec is the brand name of cetirizine and approved to ease allergy-related sneezing, watery eyes, and runny nose, as well as itching due to irritation. Zyrtec's...
8 min

Management of Zucamor

The issue of choosing either one of the alternatives- value-enhancement concept of lower price to gain share in very complicated for the management of Zucamor. From my opinion, the answer to this question mostly lies in the structure of Zucamor's customers. As long as there are more customers who value quality the most, they would rather explore the option of value-enhancement.Such customers would like to look into opportunities of increasing the value through value engineering offered by Zucamor because they believe that it would give them comparative advantages in the...
12 min

Market Anslysis- Zipcar

The target market for Zipcar comprises mainly of the people who live in the urban areas, as this place has a greater number of people who had a restricted requirement to drive and were fed up with the expenses associated with parking; they were the number one target for Zipcar. The college students in particular would be taking a shine to this convenient and modern means of transportation. The constraint for this market is that the college going students can't afford such high cost associated with Zipcar service and would...
5 min

Ziegenfelder Company

There are a number of business entities which are involved in the manufacture of food substance products in the United States of America, and they all seek to establish a better competitive advantage, by of attracting and retaining a high number of customers for their products. This research paper will focus on Ziegenfelder Company, which is involved in the manufacture of ice cream and other related products.This is a private company started at around 1992 in the business of manufacturing and selling food substances, which are described as ice cream...
5 min

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Business in Indonesia

As a high-level manager tasked with the responsibility of deciding whether the company should start manufacturing shoes in Indonesia, I would use this opportunity to enhance the company's image and at the same time, increase its profit margins. To do this, I wouldn't pay women shoemakers $40 per month. Instead, I would propose to the company to pay the local workers $120 per month, twice the minimum wage set for workers in Indonesia and better than the currently highest salary paid by an employer. This monthly compensation is a win-win...
7 min

Zara Grows as Retail Rivals Struggle

There are four types of international business strategies, namely; International Strategy, Multi-domestic Strategy, Global Strategy and Transnational Strategy. According to the article, the strategy that Zara Fashion follows is the Global Strategy.College Students Usually Tell EssayLab specialists:How much do I have to pay someone to make my assignment in time?Professional writers suggest: Winning Academic Essay Writing Delivered On TimeWhen following the Global Business Strategy, the firm lets go of customization of products and follows a standard policy everywhere it is operating at. Its production, marketing and research & development are...
5 min


October 9, 2006 - Google, Inc. has just confirmed that they will be acquiring YouTube, currently one of the fastest growing internet companies for as little as $1.65 billion in stocks. The announcement has stirred the internet community as the largest online video sharing community merges with Google's funds and expertise in providing web users with top-of-the-line virtual experience. According to Eric Schmidt, Chief Executive Officer of Google, "[YouTube and Google] are natural partners to offer a compelling media entertainment service to users, content owners and advertisers ("Google to Acquire...
8 min

Your marketing sucks

'Every marketing dollar you spend should bring in more than 1 dollar in return', saysStevens in his blunt-titled book, Your Marketing Sucks. The author, Mark Stevens, who is anentrepreneur and CEO of MSCO Inc., argues that most companies don't have a clue aboutgood marketing. According to Stevens, most marketing amount to 'throwing thousand-dollarbills out the window'. That if the money spent on marketing is not bringing in money, thenthe marketing sucks. When an ad agency starts bragging about Clio Awards received, Stevenswrites, fire them. They should be in the business...
3 min

Starting My Own Business

Being students, all we've ever wanted after school is to have a stable job – something that is related to our specialization and to the degree that we have taken in college. As for me, after my education, I would like to put up a restaurant.As a kid, putting up my own business has always been one of my dreams. When I graduate from high school, I plan to go to a school specialized in culinary arts. I would like to learn the different kinds of dishes all over the...
5 min

Heuristics Case on Volvo

The case which involves a decision towards my boss buying out cars for the entire staff, apart from the objection of the company supervisor, the cars happen to be a Volvo. The decision-making criteria involved in the case used mainly heuristics principles that are detrimental in the processing and the implementation of the outcome of the car purchase made.For instance, several heuristics principles are used by the boss or the supervisor that has its functions, inclusive of both advantages and disadvantages. Likewise, any influence directed to the boss of the...
5 min

Global Business Nokia

The business selected is Nokia which operates as mobile phone supplier and wants to expand its presence and the Middle East and other places globally.Students Often Tell EssayLab writers:How can I order what is a hero essay online?EssayLab specialists propose: Academic Papers For StudentsIn order to expand its presence globally, first of all the mode of entry should be taken into consideration. In order to determine the optimum entry mode, the intensity of competition on the market should be evaluated. In the markets Nokia wants to enter, the intensity of...
7 min

International Business

The landscape of business has expanded over time, and has shown more developments than ever in recent years. Business professionals have been offered more opportunities to explore transactions with different cultures, specifically those identified by country and tradition. These new areas are informed by considerations in language, culture and society, and technology, among others, with the greatest significance to be found in the realm of communication. The shared and consensual way of life that characterizes culture is a possibility brought on by communication, which allows for a unique set of...
11 min

Privacy Issues

If the customers agree that a web site, or any business from any industry, has an implied ethical contract with its users, the customers would expect the web site to communicate truthfully to the users and be up front about all of its practices related to the gathering and use of personal information. Deceptiveness on the part of the web site would undeniably violate the rule as well as the contract. Sometimes, however, web sites that have opt-policies will change the way they wish to use the data. Most internet...
10 min

Blue Whale Moving Company

Blue Whale Moving Company, Inc was cofounded by Blake Miller and Brad Armstrong in the year 1988. It is headquartered in Austin, Texas, United States. It is Austins leading moving company. It is involved in both short-haul moves within the same city or within the same state and also long-haul moves from state to state. Blake Miller as one of the co founders is responsible for the operations of the business and Brad Armstrong as the other co founder is responsible for the strategic initiatives of the company. Jim Traynor,...
7 min

Analysis of mobile internet

In this article, Verkasalo investigated the different measures of cellular phone internet usage of early adopters. He aimed to determine several ways that can measure internet diffusion among mobile phone users. Author conducted a longitudinal study in Finland in 2005 and 2006. The research design combined qualitative and quantitative studies. Handset research was used and combined with Internet surveys and mobile-based pop-up questionnaires. The following metrics were used to measure mobile internet usage: "Absolute packet data volume per month per user, Share of panelists using handset browser, and Share of...
3 min
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