Back to all posts Other Essays

The importance of Media audience research

by Expert PerfectionEssays | 29 May 2017

The primary reason that media research is done is to observe or study and analyze behaviors that comprise the viewing population and specific human behaviors that are evident as a result of the influence of media. Researchers that are into this study specifically include those organizations, institutions and individuals who may gain something from the studies; from government mandated projects or private agencies or companies whose interests may have their greater impact by how their businesses. Ideas or products may have their impact on certain populations targeted or reached by media.

Need essay sample on

"The importance of Media audience research" topic?

We will write a custom essay sample specifically for you

Proceed

Studies are constantly done on various populations categorized either by culture or defined by generational differences or preferences according to gender. These are being done on a continuous basis as fads and or trends change intermittently; and these changes, the variations or intervals between how fast or how long the changes come about are also part and parcel of the researches on media audience. Take for instance, the effectiveness of the Nike advertisement (e.g. Michael Jordan and Kobe Bryant). Their packaging of the product and the choice of who the celebrity endorser will be, are expressly important and obviously interrelated (Kellner, 2007).

In a study on Television, the time spent by youths of today in front of the set exceeded any form of pastime or interest, surpassed only by the amount of time they spend in sleeping. They spend around 28 hours per week watching television programming, six times more than the time they spend for homework (Television, http: library. thinkquest.org). The people in the community constitute the consumers whose behavior ought to be understood by the businessmen because the success of a business enterprise depends upon them.

Different people purchase the same items but for a variety of reasons; referred to as necessity, social pressures, family pressures, convenience, inadvertence and economic reasons. The field of Psychology has provided ample explanations through theories made from researches and studies to make the understanding of consumer behavior, and its applications in a variety of ways, what it is today (Kellner, 2007).

Bibliography:

  • Adapting Audience Research to Different Cultures. 
  • Kellner, Douglas. The Sports Spectacle, Michael Jordan, and Nike: Unholy Alliance?
Learn more:
Why is Mesopotamia known as the cradle of civilization? The Moral Tragedy of the Church Why Is the Marijuana Illegal?

Do You need a paper on this topic?

Order Your Essay
Writer avatar

Kimberly PHD

№9 In global rating

311

finished papers

254

customer reviews

100%

success rate

Writer avatar

Prof Essil

№8 In global rating

457

finished papers

357

customer reviews

98%

success rate

Writer avatar

Prof Haisley

№5 In global rating

317

finished papers

249

customer reviews

98%

success rate

Writer avatar

Prof Shady

№16 In global rating

386

finished papers

286

customer reviews

99%

success rate

Writer avatar

Prof_Maggy

№15 In global rating

120

finished papers

88

customer reviews

98%

success rate

Writer avatar

Summer77

№17 In global rating

30

finished papers

19

customer reviews

100%

success rate

Writer avatar

Dr. Kenndy

№18 In global rating

190

finished papers

146

customer reviews

99%

success rate

Writer avatar

Prof. Mikey

№13 In global rating

370

finished papers

256

customer reviews

98%

success rate

Writer avatar

MandyTheWriter

№20 In global rating

1819

finished papers

1324

customer reviews

98%

success rate

Writer avatar

Odessy

№7 In global rating

1433

finished papers

1146

customer reviews

99%

success rate

Order your paper now!

I need
My email
By clicking “Continue”, you agree to our terms of service and privacy policy. We’ll occasionally send you promo and account related emails.

EssayLab Reviews

  • Jason (student)

    I asked Essay Lab to write an essay for me and received paper the next day after I ordered it! Thank you!

  • Kimberly (student)

    Awesome WORK! If I ever need to write my essay – I will use only EssayLab!

  • Matt (student)

    These people are lifesavers! Just ask – “write me an essay” and they will start right away!

Support contacts

[email protected]