Commercialization of Sports: Viewpoint




In the society today the market economy has increased, and we have cities that are colossal and densely populated. The job structures have also been able to give people time, transportation, financial resources, large chunks of capital and a lot of media access, these and many other factors have contributed to emergence and growth of the commercial sports. The likeliness of the society to engage in the leisure activities has also been a contributing factor (Shank, & Lyberger, 2014).
In the United States, commercialization of sports has played a significant role in determination how the game is played, promoted, organized, sponsored and owned. It also tries to explain how interests in the sports ownership are styled. In this stance, for example, the sponsors are at the determination of the much for example athletes do realize in sports and the legal status that have alluded to the different games.
Commercial games usually are related to commercialization, urbanization, communication technology and depend on how transportation is improved. The others factors are the class relations coupled with the capital relationships. These orientations are the ones that affect the people concerned with the sports on the aspects of organization and control. The factors though are many have affected the neither the goals of the games nor their original formats (Hoye, Nicholson, & Stewart, 2015). The people in the sports do not concentrate on the aesthetics of the games, but they are usually after the heroic aspects of it. The owners of these games are the accomplished business people, who engage in the purchase of teams, staging of the events for money purposes. They also have fun while publicizing their products and themselves.
The investments for these sponsors usually do pay off. This is due to monopolistic practices in these ventures. The legal rights, for example, have made athletes to become performers, so is their incomes. The spectators of the commercial sports are usually very satisfied with the way that the sports are developed; this is in disregard to other myriad ways of presenting the games (Houlihan, & Malcolm, 2015).

Houlihan, B., & Malcolm, D. (Eds.). (2015). Sport and society: a student introduction. Sage.
Hoye, R., Smith, A. C., Nicholson, M., & Stewart, B. (2015). Sport management: principles and applications. Routledge.
Shank, M. D., & Lyberger, M. R. (2014). Sports marketing: A strategic perspective. Routledge.

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