China Sports Industry Analysis
Chapter 1 Introduction 1.1 Statement of problem Recent years, China’s sporting industry has developed rapidly. The industry is getting more and more mature (Hu,2015). Chinese sport brands even started to aim high and to be at the same level with world leading sport brands (Bloomberg, 2016). What more is they are investing millions in sponsoring major sport events as well as brand ambassadors, in order to develop positive brand image (Bloomberg, 2016). With the opportunity of Beijing Olympic Games, lots of China’s sports brand like Li Ning, Anta, Xtep and...
Sport
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