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The advent of technology has affected our lives up to its little aspects. The advancement technology is evident on the media we have today. From the news papers published yesterdays, man still quenches for a quicker information setting that is why we are now experiencing a cybernetic age where information is easily accessible in the midst by the utilization of televisions, radios, and more importantly the World Wide Web by the use of a computer. Media is an important role in shaping the insights and views of the humanity. It has influenced the people on what to buy through advertisements, what is new to wear through fashion updates, what is the hottest news through news forecasts and entertainment through various TV shows.
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Today, computer evolution and advancement is inevitable. It enabled people to go beyond the borders of communication. Today technology and mass media go hand in hand in development. Through the utilization of media, science and technology gives a wide knowledge in a brisk of seconds. One can easily know that there is an outbreak of diseases through media. One can know the updates of science and technology in a glimpse.
This represents the function of media in the scientific world as science needs to be broadcasted for public scrutiny. When technology develops media benefits, this is how media and technology interact. Hence, the scientific community has the power to determine which stories in the realm of science and technology which shall be disseminated (Smith, 1981).
But the problem lies on the ethical standards especially in the internet where there is no clear demarcation line between private to public standards. Ethics on ownership is difficult to define when dealing with computer ethics. Górniak-Kocikowska points out that internet are a global character wherein the degree of entrance to ones site is still undefined whether private or public. Thus, he included it as a global ethical problem as it involves us due to widespread increase of mobile information and communication due to internet. Still he points out that computer revolution and ethics is a philosophical debate we should resolve. Although there are many laws today regarding computer ethics, there still exist rampant misconceptions on information sharing through the internet especially in the sphere of science and technology where information access is dynamic (Górniak-Kocikowska, 2002).
Media is a great factor in shaping our views and setting ethical standards is still in heat to ponder on. Media affects us in our way of thinking. It is up to us to know our personal ethics and morality. It is therefore important that we know the pros and cons of media and information sharing especially through the internet. At the end of the day, as the science and technology progresses, media goes with it. The informational transmittance through media is still dependent on how technology advances. It is evident on the history of mass media, from paper publication now evolved to electronic information sharing.
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