Why People Buy Big Televisions

Published 31 May 2017

Almost every year, there are new models of televisions that are produced by numerous electronic companies to suit the needs of the consumers. Most of the said televisions are designed for consumer convenience. Nevertheless, much more than that, there are other numerous reasons why people buy televisions. At some point it could be observed that there are also some psychological reasons behind the idea of buying and owning a big television for personal use.

In this paper, there are three major reason of buying and owning television that could be observed from the consumers of the said electronic product. The said three main psychological needs include:

  • Self Satisfaction
  • Social status
  • Personal Companionship through the programs watched through the television

The said needs shall be discussed and explained separately in the paragraphs that would follow. The impact of these needs among the people’s psychological development would also be overviewed in order to introduce the importance of television to the human society based on the fulfillment of their psychological needs.

On Self Satisfaction

Most of the consumers buy televisions to satisfy their need of being connected to the world. Before, small television sets already satisfied this need. However, when the big televisions were introduced, the society began to change their through of being duly satisfied. It came to be that bigger televisions would bring about better self satisfaction level for many consumers.

Besides convenience, they are satisfied by the fact that they are able to benefit from the best and most recent innovations of technology, which makes them a part of a modern society. Psychologically, being able to get along with the society is a great benefit in terms of self-satisfaction matters of an individual.

On Social Status

Usually, owning large-sized televisions suggest extravagance and luxury. This fact then adds up to the social status of an individual who has the capability to purchase the said type of televisions. Normally, a person who owns a television set that is of a large-size is usually identified as someone who has a better social status than that of the others who own smaller television types.

Yes, owning a large television also identifies the financial capability of the consumer. As known to many, large televisions cost higher than that of the smaller ones. This is mainly because of the features that it posses and the elements of entertainment that it offers its viewers.

Aside from this, the marketing strategy of the said types of television sets suggest that if consumers buy them, they are to be considered “cool” by the society. As a result, many consumers who buy the said device have the same idealism as they take ownership of the television.

On Personal Companionship

Many among those who purchase large sized television would want to fulfill their need of having a personal companion. Psychologically, this may be termed as a personal need of having someone or something to fill the void of companionship within a person. More than just the idea of relaxation that the television provides, for many introvert persons who would rather stay at home than mingle with other outside, televisions serves as a personal companion. The certainties of the fulfillment of the said television regarding the said need could be seen in the actual provisions of the television of bringing the world to the house of the television viewer or owner.


Yes, the psychological needs of people are also addressed by the innovative designs of the modern television. Certainly, through the existence of large-sized televisions, the satisfaction level and the companionship requirement of every person’s psychological development are then enhanced.

However, it should be realized by everyone else that owning big televisions is not the only way to satisfy the needs that have been enlisted herein. More than the electronic gadgets, there are other social occurrences and relationship that could provide the satisfaction of the mentioned needs.

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