When building an E-Commerce site you will need to choose an E-Commerce Suite
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E-commerce suites
Businesses often benefit from the growing popularities of online shopping. This platforms use e-commerce and are readily available for ecommerce websites. There are several ecommerce suites that entrepreneurs can use to advance their businesses. The biggest advantage that ecommerce suites offers to businesses is selling online in one place. The idea of creating an ecommerce plat form is to help business operators create online shops regardless of using programming or the web page design experience. Among the best ecommerce suites include the big commerce, Volusia, woo commerce, Shopify and the Magento. All these suite have differences in terms of the technologies they employ, strengths and expertise.
Summary review of the ecommerce suites.
Big commerce
This suite offers a more traffic platform with higher conversation and unmatched for the online stores. Using the big commerce, merchants can benefit by growing over a rate of 28% annually that is commonly twice the rate of an industry average. Considering the average uptime used by big commerce suite, the rate goes up to 99.99% meaning that stores remain open. This offers businesses the best service in any industry including an availability of 100% rate during the cyber week (Muntjir & Siddiqui, 2016). The big commerce is cost effective in that it is a quarter of the prices of on-premise solutions such as Magneto. This suite has no hustling neither does it have a maintenance or update expenses. The big commerce offers all the tools that a business needs to increase its sales improving its bottom line. In the large businesses, the big commerce offers advanced features, a premium support and an enterprise-grade hosting. Generally, the big commerce helps increase a business with the latest features, building the shopping experience and making an unparalleled performance as well as optimizing the returns on investments in a business. Apart from this strengths, this suite has a weakness in that it has a low domain authority and a terrible selection of themes. This is counteracted by the use of mobile technology. Mobile optimization in the big commerce suite has introduced the use of alternate mobile payment options. An example is the use of PayPal, master pass and Google wallet.
Magento
The best feature of the Magento suite is that it uses an advanced technology of the cloud analytics for ecommerce. In most cases the Magento suite has been used by the internet retailers thus attracting more than a double number of retailers using any other suite. It also powers the large and fast growing companies in Europe. This suite offers an open Omni channel innovation by creating an open source and a cloud based digital commerce that aid merchants to integrate the digital and physical shopping experiences. Magneto offers the fastest time to the market that has a full integrated system. However the magneto suite has several weaknesses in that no all of its extensions are visible, errors commonly appear as developer’s access the magneto suites and the self-hosting that might chase of clients. The magneto has increased its mobile optimization by using a Geo-location that helps shoppers to find the nearest offline stores. Many of the day to day multi-channel shoppers prefer using web research before proceeding to make any transactions at a store.
Shopify
The Shopify suite allows business operators to fully customize their online stores, manage unlimited product deliveries and inventories, track sales and fulfil orders in a single step and even add new sales in just a second. With this kind of an orientation, it can handle anything that is related to marketing and payments that enable merchants check out on shipping. Its operation is fast based on the mobile technology that help both big organizations, companies and firms to transact business even oversees. The shopify e-commerce suite uses social logins as well as guest sessions in trying to enhance mobile optimization in the suite. Streamlining the mobile checkout process and providing shoppers with checkout options by the use of an existing account or even as a guest has seen the mobile platform application in e-commerce come out supporting the shopify suite. Most commonly, the Shopify suite is used by large companies than retailers. However, shopify has a great weakness in that it imposes a transaction fee to the buyers. Basically, the suit would consider forgoing a percentage of the sales since they are likely to eat directly in to the company profits.
Square space
The square space suite offers the best striking galleries as well as a powerful landing page. It also provides business vendors with the unique professional blog and an online store. An important feature of the square space suite is that it has a mobile ready technology that is easy and simple for use even with beginners. Creating a website with the square space suite is often simple as one simply needs to arrange the content and all features anywhere they find suitable from a computer by a single mouse click. All the features can be moves at ones convenience. This suite has a custom domain that makes it easy to connect with clients. The only weakness with the square space suite is that its domains have a low authority that are brought about by poor theme selection. The square space suite gives a free domain to every annual account. Its website template is equipped with shop able products galleries and website analytics.
Volusion
This suite offers a store up that is fast running and has exclusively many features and beautiful websites templates. The Volusion suite offers a secure hosting with a zero transaction cost. This attracts many business owners in that they do not incur any transaction expenditures. Unlike any other suite, Volusion has the most features that give business a wide range of choices. This suite too has the most beautiful website template that attracts customers unlike with any other suite. These templates are fully customized, offered on premium basis and can easily be added to the store by a single mouse click. With the endless features, the Volusion suite offers an endless opportunity by being fully hosted in a single store, being SEO friendly, having unlimited support and resources and accepting payments with no hardships. With the powerful integration tools, this suite can easily connect with other integrations such as e-bay and amazon. This suite allows an easy sharing of products on the social media such as Facebook and twitter. The in cooperation of mobile product videos that has been brought by mobile optimization in the volusion suite has enhanced shopping and the use of this suite all over the world. The videos enable the clients to make trials of the products before making purchases. As a result of this, clients tent to be drawn closer to the e-commerce store as they develop a sense of the products they are about to buy. Poor image branding is the main shortcoming of the volusion suite that can make clients go for the other suites.
Woo commerce
This suite offers an extendable, adaptable and an open sourced platform that allow businesses to control and sell anything anywhere. The woo commerce enables spanning all the business logistical and technical requirements assuring businesses an extension for their specific needs. This suite offers a 30 day money back guarantee, support and a safe and secure online payment. Mobile optimization has been witnessed in the woo commerce suite as it has included social media share buttons. This gives the consumers a chance to find family recommendations on the products. The share buttons can as well be used to highlight mentions on the social media networks. Major weaknesses of the woo commerce suite are the lack of some basic features such as product variants, currencies, extensions and multiple languages. This makes it suit for small online stores only.
Rating the vendor/provider for each of the listed key factors on a rating scale of 1 – 10 with 1 being poor and 10 being excellent.
Key Factor
Big Commerce
Magento
Shopify
Squarespace
Volusion
Woo Commerce
Functionality
9
10
8
9
10
8
Mobile Optimization
8
7
8
6
9
8
Support for different business models
9
9
9
7
8
7
Business process modeling tools
10
9
10
10
7
9
Visual site management tools and reporting
9
5
9
10
7
8
Performance and scalability
8
9
6
8
6
9
Connectivity to existing business systems
9
6
7
6
8
5
Compliance with standards
10
8
8
9
9
9
Global and multicultural capability
10
6
10
7
8
6
Local sales tax and shipping rules
8
10
9
6
7
6
Overall ease of use and comprehension
9
9
6
10
9
8
Overall Value (Cost, Features, Effort, etc.)
10
4
7
7
6
8
According to personal evaluation, the big commerce is the best option of an ecommerce suite to businesses. This is because, this suite has the best averages in terms of functionality, support for different business models and the best compliance with standards. This is the most cost effective suite and that has visual management tools and reporting.
Reference
Muntjir, M., & Siddiqui, A. T. (2016). E-Commerce Framework Based on Evaluation of Data
Mining and Cloud Computing. International Journal of Computer Science and Information
Security, 14(4), 286.
