Effect of Social Media on Events and Experience

Running Head: EFFECT OF SOCIAL MEDIA ON EVENTS AND EXPERIENCE 1

EFFECT OF SOCIAL MEDIA ON EVENTS AND EXPERIENCE 4

Effect of social media on events and experience
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The social media is the system of computerized tools which allow people and companies to share and exchange information. The use of social media highlights problems related to a particular issue. In organization of events in the field of tourism, it has become an important part of its success attract. The most efficient and effective way of informing the public about these events has been the use of social media networks like Facebook and twitter. Through an analysis of the event, the public get the awareness of the events and can turn up (Pine & Gilmore, 1998). The involvement of the social media has also brought a big impact because the ideas of the public presented through these sites tend to send correction of anything that sounds wrong which the event organizers have to improve on. It is through the social media that the event organizers still get their strong sides and how they can improve what they hold (Sundbo, 2008).
Currently many events have impressed the use of the social media in control of their activities. Some of the companies that have impressed the use of the media include Tomorrowland, an electronic music festival which takes place in Belgium which took root in 2005. This event is attended massively by a large number of people and the success behind it has been said to be the use of social media. In 2010, it recorded an attendance of one hundred and twenty thousand visitors (Sundbo, 2008). Despite this festival being new to the world it makes good use of twitter and Facebook to inform people around the world about the events that take place there. It gives line-ups, offer tickets and logistics towards its attendance. The festival organizers have also put in place clients who are always on the standby to answer questions from the public who need some assistance.
Tomorrowland has opened a YouTube channel where they have shared the game of thrones style. This attracts many people who intend to attend the festival and captures the attention of those who knew little about it. The YouTube site has attracted approximately four million subscribers and has earned more than sixteen million viewers bin only six months. This aftermovie episode has been shared on different platforms to attract a wide variety of people.
The cruise is another event which has highly impressed the use of the social media in its planning and experience (Sundbo, 2008). The event indulges in making classic touring of their attenders and in order to make this possible, they have turned the use of Facebook and twitter into their favorite sites which are aimed at making their travel better and attract more people. This event mainly focuses on making sails to Barcelona from (Romev, 1998). In order to attract the intended number of people, they post their order of events in Facebook and twitter together with the way people can acquire tickets for entry into the event. Some of things analyzed in their marketing include the type of foods they offer, the parking and others.
The nature and meaning of an event ought to be known by the people who intend to attend an event. Through the social media, the organizers of an event give a brief description of the event and the main reason for holding the event. The meanings of the event gives the main difference between the people who are ton attend the event.
The progress of events is hard to know unless an individual is informed. Event holders have come up with a new way of informing the public about the antecents of an event. The social media has also been used as a source of information in providing a clear line up of events based on when the event will be held and the specified venues.Through this information, the participants of an event can choose which event to attend and when to attend it to avoid any kind of delays which at times end up costly.
Planning of any event relies on some factors which if not put into consideration many events can end up as failure. The main effect of the public idea is that the organizers of an event know what they need to put in place so as to realize their intended purpose for the event. Recent research in the United States has shown that most events tend to fail because the organizers don’t know the kind of individuals who will attend the event. The process of preparing the event will depend on the kind of people who attend. The kind of planning done for an event differs mostly depending on the age of the people attending.
Event experience highly depends on the real picture which is presented by the event organizers. If any event is not well represented on advertisement then there is a big possibility that the attenders of the event won’t enjoy it. An event like Tomorrowland is one that every individual wishes to attend because of the kind of a picture which they have given the event through the use of social media platforms like YouTube and twitter. Incidences of low running events being attended by a large number of people have been heard of and the main factor behind this is because of good use of the social media to attract the people. There is a certain feeling among people especially the youth that there is some kind of glory in appearing in the social media after the event (MacKuen, 1981). This creates a kind of love for the event and the participants of the event will struggle to give their best in participating in the activities of the event. This creates a better feeling for the event.
In conclusion, the social media is simply a stepping stone to both the organizer and those who attend. It’s evident that without the use of the social media many events would definitely turn out a failure. Event processing and analysis of its patterns has been highly dependent on social media because insight into events has roots in social media for analysis of the different fields which are involved in different events. It is believed that many organizations that rely on the social media for their event planning and outcome have ended up more successful because the activities go in favor of the public.
References
MacKuen, M. B., & Coombs, S. L. (1981). More than news: Media power in public affairs (Vol. 12). sage Publications, inc.
Getz, D. (1997). Event management & event tourism (pp. 212-215). New York: Cognizant Communication Corporation.
Heinonen, K. (2011). Consumer activity in social media: Managerial approaches to consumers’ social media behavior. Journal of Consumer Behaviour, 10(6), 356-364.
Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy.Harvard business review, 76, 97-105.
Sundbo, J., , P. (Eds.). (2008). Creating experiences in the experience economy. Edward Elgar Publishing.