The Internet started to become famous in the year 1996. It was created by the Department of Defense as a computer network called ARPA (Advance Research Projects Agency) in 1958 for military operations. As the people discovered the many possible applications of Internet, it become commercialized and furthermore, revolutionizes the lives of the humankind. When we say revolutionize, we always think of its cause and effects; its advantages and disadvantages; the good and the bad side. Its impact to the government, businesses and every individual are truly astounding. As we go further, we will realize how this technology changed the face of business and marketing, the fast-pace innovation and the abuse of this technology.
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Before businesses began utilizing automations with their data processing, collecting information was a laborious job and decision making in business was often times based on intuition. But as we entered the information era, half of the twentieth century automated systems made business transactions and data processing more efficient but less tedious . Even presentations of reports, research of information and data transformation have been into useful knowledge for businesses that led to a higher efficiency and faster innovation for businesses through the advancement in technology. Changing how companies serve their customers and compete for new business, the Internet is proving to be an era of commerce that delivers responsiveness at higher levels than was possible ever before. The emerging class of e-business providers, the application service providers, is fulfilling the need for e-business strategy development and execution, freeing companies to focus on perfecting what they do best. At its best, the Internet gives the flexibility to serve more customers in less time, generate entirely new classes of customers at diverse and remote geographical locations, and provide feedback to them on issues they care about. By increasing communication capabilities, the Internet can strengthen the relationships with the customers.
Nowadays, there is no technology that is more important to business than the Internet for in an era of emphasized customer service, businesses can now offer services that are 24-hour-a-day, 7-day-a-week, and 365-day-a-year customer support. Online customer service center becomes possible because of Internet that can provide customer-only information service, support, and as with software and information, live product. With the advent of Internet telephony audiovisual streaming, companies will be able to interconnect the Internet and voice response, so customer service will take on a new level of quality, dramatically increasing business efficiency as cybermeetings replace face-to-face meetings (Silverstein). Given the frustrations in coordinating cross-functionality and the need for obtaining closer and more accurate communication by members of cross-functional teams, the Internet is just being tapped for this information-sharing purpose through portals and exchanges. Clearly the companies using portals today are finding that the benefits far outweigh the cost associated with creating these cross-functional exchanges. Companies universally face the challenge of competing in a more accelerated, more time-sensitive marketplace in which time-to-market and development cycles are crucial for retaining customers. Many companies are adopting an e-business strategy based on the ASP (Application Service Provider) model for the time-to-market and efficiency reasons (Columbus).
As businesses are getting more and more dependent on the Internet, despite its enormous contribution in making our lives easier, it somehow had a negative effect on us. It created such phenomenon called cybercrime. Cybercrime poses one of the biggest threats to the widespread deployment and utilization of information and communication technologies (ICTs) around the globe. Whether in the form of virus coding, hacking, economic espionage, web defacement, sabotage of data, or other acts against computers, networks, and data, cybercrime affects everyone – businesses, governments, and citizens. Struggling to keep pace with technological developments, industrialized countries have been individually addressing cybercrime issues for several years. These had led to the creation of cybercrime laws and ICT (information and communication technology) security (Westby). Companies must be vigilant to guard against threats that can cause harm, ranging from attacks such as denial-of-service attack, where service are unavailable, or individuals breaking into systems and stealing credit card information. The results of these types of attacks can directly impact revenue and the bottom line (Fletcher et. al.).
- Columbus, Louis. Realizing E-Business with Application Service Providers. LWC Research, 2000.
- Fletcher, Richard, Rod B Jim Bell, and McNaughton. International E-Business Marketing. Thomson Learning EMEA, 2004.
- Silverstein, Barry. Business to Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing. Maximum Press, 2002.
- Westby, Jody R. International Guide to Combating Cybercrime. American Bar Association, 2003.