Essays on Marketing

10 essay samples on this topic
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Marketing Plan Project: Easypark. Com App

Running Head: MARKETING PLAN PROJECT 1 MARKETING PLAN PROJECT 2 Marketing Plan Project Name Institution Professor Course Date Marketing Plan Project Executive summary Transport industry is highly challenged by the parking problems which is causing jam and traffic in major towns and cities (Van et al, 2016). This paper would describe a marketing plan for a company which is based on in transport industry in conjunction with urbanization. Name of the company: Easypark. Com App Mission statement: To provide efficient online services in helping drivers to park their motor vehicles...
Pages 4 (959 words)

Strengthening Information on Train Safety

Running Head: DUMB WAYS TO DIE 1DUMB WAYS TO DIE 4 Dumb Ways to DieNameProfessorInstitutionCourseDate Dumb ways to die(A) Case1. What is MT’s objective?The main objective of MT was to ensure that public awareness was increased on the issue regarding public safety. Additionally, it looked forward to ensuring that the engagement and the awareness made were measurable. This was mainly achieved through evaluation of the responses. The advertisement focused on ensuring that in the car crossing and platforms, the number of accidents occurrence is reduced. Furthermore more, through the generation...
Pages 3 (585 words)

Marketing Questions Related to the Group-on Product

4 Student's Name:............................................................. Professor's Name:.......................................................... Class: Marketing 14 February 2016Marketing QuestionsDescribe the effectiveness of Group-on's marketing product (i.e. Product, Price, Place, Promotion) and how certain environmental forces (i.e. economic, social, technological,etc) may impact the business as a whole.To make sure you achieve the marketing mix which is referred as the '4Ps', that is, promotion, place, price, and product you need to identify every customer group you are targeting. This the strategy which Groupon has used to be effective. They have known the kind of product they want. They have made...
Pages 3 (592 words)

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Marketing in Action Case: Real Choices at Nestle

Surname 1 Name Institution Course Tutor Date Marketing in action case: Real choices at nestle’ Starbucks is a coffee farm based in America which gain the market growth in the years of 1980s though it was down economically but has growth tremendously over the years in the global market. Keurig Green Mountain is a beverage company for both home and business use. The main products are K-Cup pods among others. Nespresso competitive advantage Nestlé has gained a high competitive advantage by achieving a much growth in between the recession. The...
Pages 2 (405 words)

Virtual Reality Glasses: Innovative Technologies

Running Head: VIRTUAL REALITY GLASSES VIRTUAL REALITY GLASSES 4 Virtual Reality Glasses Name Institution Professor Course Date Introduction Virtual reality is a headset device which is one wears over the eyes the same way as a pair of glasses. This device normally blocks all the external light enabling the person using it to see an image clearly and on a very high-definition screen exactly in front of one’s eyes. Although this technology is still infant, remarkable rush towards adopting it has already been recognized. It is this technology that will...
Pages 3 (663 words)

Influence of Internal Control Systems: Financial Performance of Kenya

IJECM International Journal of Economics, Commerce and Management United Kingdom Vol. IV, Issue 4, April 2016 Licensed under Creative Common Page 783 ISSN 2348 0386 INFLUENCE OF INTERNAL CONTROL SYSTEMS ON FINANCIAL PERFORMANCE OF KENYA FARMERS’ ASSOCIATION LIMITED J. K. Magu School of Business, Jomo Kenyatta University of Agriculture and Technology, Kenya [email protected] P. Kibati School of Business, Jomo Kenyatta University of Agriculture and Technology, Kenya [email protected] Abstract Internal control systems are put in place to ensure safe custody of all assets, detect and safeguard against probable frauds. Kenya...
Pages 24 (6374 words)

Marketing Targeting and Market Segmentation

Running Head: MARKETING QUESTIONS 1 MARKETING QUESTIONS 3 Marketing questions Name Professor Course Institution Date A marketing segmentation refers to a process of breaking an entire market to come up with distinct customer or client segments. Targeting a market involves making a decision on which prospective client segments a business or a company will concentrate on. Marketing segmentation precedes targeting, which in turn assists a company to become much picky or selective in relation to the customers they are targeting through marketing. Both marketing targeting and segmentation are essentially equivalent...
Pages 3 (660 words)

Product Life Cycle and the Marketing Mix & Efforts

Running head: PRODUCT LIFE CYCLE 1 PRODUCT LIFE CYCLE 4 Product Life Cycle and the Marketing Mix & Efforts Name Institution · Describe how your marketing efforts and marketing mix will change with each phase of the life cycle 1. Stage 1: Development During this early stage, the product is possibly an idea, or under manufacture and not yet commercial. The creative team of the company is still trying to devise the dynamics of the one-brand strategy before introducing it to the market. As such, the potential marketing mix to...
Pages 3 (691 words)

Kimpton Hotels Online Marketing Strategy

Surname 1 Name Tutor Course Date Kimpton Hotels Online Marketing Strategy Kimpton Hotels launched their new customer website and blog, improving many areas that the company initially overlooked. One of the most important goals that the company seeks to achieve in re-launching their website and blog is to improve their brand awareness and also inspire trust from their customers. The company’s main business clients are business executives. The need to have a known brand that the customer can relate to is essential to the overall number of customers that visit...
Pages 4 (836 words)

Developing and Managing New Products New Balance Hubway

APA Format 6th Edition Template DEVELOPING AND MANAGING NEW PRODUCTS 2 Marketing channels and retailing Kachi Odinkemere Kaplan University MARKETING CHANNELS AND RETAILING Question 1 New Balance Hubway has used the online platform in different ways. They keep information to their customers and followers and mostly provide them with updates through Facebook. Everything they do is online since they also have a twitter account and use it so that customers and visitors can post their insights and thoughts of the company. In case an issue needs to be shared, the...
Pages 5 (1252 words)